Youtube maker studio9/22/2023 ![]() ![]() With more than 55,000 channels, 380 million subscribers and 5.5 billion views per month on YouTube, Maker has established itself as the top online video network for Millennials.īy acquiring Maker Studios, Disney will gain advanced technology and business intelligence capability regarding consumers’ discovery and interaction with short-form online videos, including Disney content. Maker Studios shareholders will receive total consideration of $500 million, and a performance-linked earn-out of up to $450 million if the strong performance targets are met. Related: Is Google Growing Its Own Online Video Competition?īURBANK, Calif., Ma– Furthering its goal of bringing content to consumers on all the platforms they prefer, The Walt Disney Company (NYSE:DIS) has agreed to acquire Maker Studios, the leading network of online video content on YouTube. The reported talks also come after Disney’s announcement last week that it was laying off 26% of its interactive division. Online video company FullScreen also scored an investment led by Comcast and others, and in May DreamWorks Animation agreed to pay $33 million for YouTube destination AwesomenessTV. a YouTube network aimed at gamers and other young men. Just yesterday we reported on Warner Bros leading an $18 million financing effort for Machinima. This is the latest move by a traditional media company to expand its focus on digital content. ![]() According to Maker Studios, the multichannel network generates 5.5 billion video views a month, with almost all of its content on YouTube. Disney reportedly is in talks to buy Maker Studios for at least $500 million, Re/Code reports, citing people familiar with the negotiations. PREVIOUSLY, MARCH 11: The deal isn’t set, but if it makes, it would represent the biggest bet yet that a Hollywood studio has made in a company built on YouTube, the world’s largest video site. The full release is below the original story. Disney said Maker Studios shareholders will be compensated to the tune of $550M plus a “performance-linked earn-out” of as much as $450M more.
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